International Front Interactive Marketing

Interactive marketing solutions for the digital entertainment industry.
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Don’t Panic!

Happy Towel Day!
This Sunday (25th of May) is Towel Day! Carry your towel with you as a tribute to Doulgas Adams, creator of The Hitchhikers Guide to the Galaxy.
A towel is about the most massively useful thing an interstellar hitch hiker can have. We here at IF always keep ours on [...]

LA Games Conference

The 2008 LA Games Conference will be held at Hollywood Roosevelt Hotel in Los Angeles. Topics will include “Harnessing the Power of Online Communities & Social Networks”, “What Does it Take to Make a Successful Game?” and “Challenges & Opportunities to Create a Mass Market Phenomenon”. Also available? An opportunity to meet [...]

Get Inspired

At Web 2.0 we were fortunate enough to see some very inspirational speakers… and you’re fortunate that the Web 2.0 organizers decided to post the talks online. Check out Clay Shirky who was one of my favorites:

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Clay Shirky at Web 2.0 Expo SF 2008

MI6 and Web 2.0 have a love child

A few weeks ago I was at MI6 (game industry marketing conference). Eedar spoke at the event and shared some very interesting information about the gaming community.
Two weeks later at Web 2.0 Lithium Technologies gave a talk about community sites.
The common thread? Accomplishment.
Solid accomplishment systems help to build community and loyalty online and within games. [...]