International Front Interactive Marketing

Interactive marketing solutions for the digital entertainment industry.
Front Lines Blog

Horribly Entertaining

We are all agog here at International Front. Why you ask?
It’s none other than the internet hit Dr. Horrible’s Sing Along Blog. Joss Whedon has done it again and we aren’t bashful to deliver praise. Firefly, Buffy, and Angle are all standard fare here… we love the narrative threads that [...]

Rate This!

Games follow a much different path to rating than movies. The publishers and developers have always been very good at self monitoring, and the Entertainment Software Rating Board (ESRB) is transparent about the process of rating. The ESRB’s stringent, non-partisan rating system ensures ratings are appropriate and follow precedents set for similar games.
So, [...]

In the World of Video Games

Since the 1970s when video games first broke into popular culture, the real world applications of the technology has been dreamed about. Since then, video games have been a foundation for movies, training, and fitness solutions. From military domination as seen in War Games to simulators used for training fighter pilots, surgeons, and [...]

Will the Beatles Come Together or will they just Let It Be?

In a world where Guitar Hero and Rock Band have become standards of the video game experience, it was only a matter of time before game moguls set their sights on the holy grail of music… The Beatles.
While we might not be itching to repeat “Number Nine” into a microphone for points any time soon, [...]

Ready. Set. Create!

The makers of Spore have made their creature creator available for several weeks now and at International Front we are enjoying it immensely. Spore creatures are filling up you-tube and EA has set up a website where we can see the just how creative our favorite celebrities really are. At SporeVote.com, you can [...]

enWii - How Nintendo is Breaking Gaming Records

With Wii and DS games dominating the chart for sales across the world it’s no small question to ask… What is Nintendo doing right?
We see games like Halo 3, GTA IV and LEGO Indiana Jones jump to the top of sales shortly after release as these highly anticipated titles deserve but are then quickly replaced [...]

Strange Casting

It’s only fitting that the father of the video game and the reason we have jobs here at International Front is having the story of his life told. But we wonder about the casting. You have likely heard by now that Nolan Bushnell will be played by movie star turned activist Leonardo DiCaprio.
Not [...]

What is Viral Marketing?

Viral Marketing is the use of an audience to spread your marketing message. If you can tell two friends, and they tell two friends and so on and so forth until your game will become part of millions of conversations and becomes the next blockbuster hit…
If only it were that easy.
Malcolm Gladwell talks about [...]

Don’t Panic!

Happy Towel Day!
This Sunday (25th of May) is Towel Day! Carry your towel with you as a tribute to Doulgas Adams, creator of The Hitchhikers Guide to the Galaxy.
A towel is about the most massively useful thing an interstellar hitch hiker can have. We here at IF always keep ours on [...]

LA Games Conference

The 2008 LA Games Conference will be held at Hollywood Roosevelt Hotel in Los Angeles. Topics will include “Harnessing the Power of Online Communities & Social Networks”, “What Does it Take to Make a Successful Game?” and “Challenges & Opportunities to Create a Mass Market Phenomenon”. Also available? An opportunity to meet [...]