International Front

With Wii and DS games dominating the chart for sales across the world it’s no small question to ask… What is Nintendo doing right?
We see games like Halo 3, GTA IV and LEGO Indiana Jones jump to the top of sales shortly after release as these highly anticipated titles deserve but are then quickly replaced [...]

It’s only fitting that the father of the video game and the reason we have jobs here at International Front is having the story of his life told. But we wonder about the casting. You have likely heard by now that Nolan Bushnell will be played by movie star turned activist Leonardo DiCaprio.
Not [...]

Viral Marketing is the use of an audience to spread your marketing message. If you can tell two friends, and they tell two friends and so on and so forth until your game will become part of millions of conversations and becomes the next blockbuster hit…
If only it were that easy.
Malcolm Gladwell talks about [...]

Happy Towel Day!
This Sunday (25th of May) is Towel Day! Carry your towel with you as a tribute to Doulgas Adams, creator of The Hitchhikers Guide to the Galaxy.
A towel is about the most massively useful thing an interstellar hitch hiker can have. We here at IF always keep ours on [...]

The 2008 LA Games Conference will be held at Hollywood Roosevelt Hotel in Los Angeles. Topics will include “Harnessing the Power of Online Communities & Social Networks”, “What Does it Take to Make a Successful Game?” and “Challenges & Opportunities to Create a Mass Market Phenomenon”. Also available? An opportunity to meet [...]

At Web 2.0 we were fortunate enough to see some very inspirational speakers… and you’re fortunate that the Web 2.0 organizers decided to post the talks online. Check out Clay Shirky who was one of my favorites:

Click To Play

Clay Shirky at Web 2.0 Expo SF 2008

A few weeks ago I was at MI6 (game industry marketing conference). Eedar spoke at the event and shared some very interesting information about the gaming community.
Two weeks later at Web 2.0 Lithium Technologies gave a talk about community sites.
The common thread? Accomplishment.
Solid accomplishment systems help to build community and loyalty online and within games. [...]

Probably the most entertaining keynote session I have ever attended:

I just got back from MI-6 in San Francisco, and now I’m heading back up again to attend the 3-ring-circus that is Ad:Tech. International Front is looking forward to some great meetings with old and new friends… if you’re attending and would like to meet up, drop me a line.
-Kirsten

Okay, so the formula may be slightly more complicated. However, marketing authority Seth Godin attributes some of the most basic needs and desires in our culture to a handful of savvy marketers. Connecting some of our very basic desires as humans to products and services is what marketing is all about. It’s [...]