International Front

Okay, so the formula may be slightly more complicated. However, marketing authority Seth Godin attributes some of the most basic needs and desires in our culture to a handful of savvy marketers. Connecting some of our very basic desires as humans to products and services is what marketing is all about. It’s [...]

There are a few more things about gamers that we as marketers often ignore. It’s easy to target our Marketing toward the greatest demographic of gamers, but understanding what type of games different sectors of the population are drawn to can help us immensely in speaking more directly to our audience. In the [...]

It’s a new year and we are all looking for interesting and innovative ways to communicate to our customers. This article in Chief Marketer talks about new programs that can help garner new attention to marketer’s products and services.
Number 1 on the list? None other than our very favorite color, Green. Just [...]

Jerry Bruckheimer is entering into the world that we gamers know so well… a world where there are no limits to what path a narrative will take. Today it was announced that indeed Jerry Bruckheimer is teaming up with the folks at Viacom Inc. and MTV to create a forum for interactive storytelling like [...]