International Front

Viral Marketing is the use of an audience to spread your marketing message. If you can tell two friends, and they tell two friends and so on and so forth until your game will become part of millions of conversations and becomes the next blockbuster hit…
If only it were that easy.
Malcolm Gladwell talks about [...]

In ancient times before the advent of the written word, stories were dragged across regions and carried through time in the leaky bag of the oral storytelling tradition. This father-to-son, elder-to-youth data archiving system was surprisingly efficient at preserving the core message of the story - it propagated cultural standards and life lessons. Subject to [...]

Happy Towel Day!
This Sunday (25th of May) is Towel Day! Carry your towel with you as a tribute to Doulgas Adams, creator of The Hitchhikers Guide to the Galaxy.
A towel is about the most massively useful thing an interstellar hitch hiker can have. We here at IF always keep ours on [...]

The 2008 LA Games Conference will be held at Hollywood Roosevelt Hotel in Los Angeles. Topics will include “Harnessing the Power of Online Communities & Social Networks”, “What Does it Take to Make a Successful Game?” and “Challenges & Opportunities to Create a Mass Market Phenomenon”. Also available? An opportunity to meet [...]

At Web 2.0 we were fortunate enough to see some very inspirational speakers… and you’re fortunate that the Web 2.0 organizers decided to post the talks online. Check out Clay Shirky who was one of my favorites:

Click To Play

Clay Shirky at Web 2.0 Expo SF 2008

A few weeks ago I was at MI6 (game industry marketing conference). Eedar spoke at the event and shared some very interesting information about the gaming community.
Two weeks later at Web 2.0 Lithium Technologies gave a talk about community sites.
The common thread? Accomplishment.
Solid accomplishment systems help to build community and loyalty online and within games. [...]

Probably the most entertaining keynote session I have ever attended:

id has announced the upcoming beta for Quake Live, an online FPS that will be COMPLETELY AD SUPPORTED and played in a normal browser. It remains to be seen if the heart-thumping action of Quake will translate to this platform… but given id’s track record, I’m giving them the benefit of the doubt. (And, of [...]

[In honor of April 15th, this seemed like an appropriate title.]
I started playing Rock Band (guitar) on expert recently. This is no major accomplishment, as YouTube is full of clips of 9 year olds beating expert songs at 98%+. It is, however, a pretty mean feat for me. When International Front purchased Rock Band at [...]

I just got back from MI-6 in San Francisco, and now I’m heading back up again to attend the 3-ring-circus that is Ad:Tech. International Front is looking forward to some great meetings with old and new friends… if you’re attending and would like to meet up, drop me a line.
-Kirsten