International Front

A few weeks ago I was at MI6 (game industry marketing conference). Eedar spoke at the event and shared some very interesting information about the gaming community.
Two weeks later at Web 2.0 Lithium Technologies gave a talk about community sites.
The common thread? Accomplishment.
Solid accomplishment systems help to build community and loyalty online and within games. [...]

Probably the most entertaining keynote session I have ever attended:

id has announced the upcoming beta for Quake Live, an online FPS that will be COMPLETELY AD SUPPORTED and played in a normal browser. It remains to be seen if the heart-thumping action of Quake will translate to this platform… but given id’s track record, I’m giving them the benefit of the doubt. (And, of [...]

[In honor of April 15th, this seemed like an appropriate title.]
I started playing Rock Band (guitar) on expert recently. This is no major accomplishment, as YouTube is full of clips of 9 year olds beating expert songs at 98%+. It is, however, a pretty mean feat for me. When International Front purchased Rock Band at [...]

I just got back from MI-6 in San Francisco, and now I’m heading back up again to attend the 3-ring-circus that is Ad:Tech. International Front is looking forward to some great meetings with old and new friends… if you’re attending and would like to meet up, drop me a line.
-Kirsten

Okay, so the formula may be slightly more complicated. However, marketing authority Seth Godin attributes some of the most basic needs and desires in our culture to a handful of savvy marketers. Connecting some of our very basic desires as humans to products and services is what marketing is all about. It’s [...]

There are a few more things about gamers that we as marketers often ignore. It’s easy to target our Marketing toward the greatest demographic of gamers, but understanding what type of games different sectors of the population are drawn to can help us immensely in speaking more directly to our audience. In the [...]

It’s a new year and we are all looking for interesting and innovative ways to communicate to our customers. This article in Chief Marketer talks about new programs that can help garner new attention to marketer’s products and services.
Number 1 on the list? None other than our very favorite color, Green. Just [...]

Jerry Bruckheimer is entering into the world that we gamers know so well… a world where there are no limits to what path a narrative will take. Today it was announced that indeed Jerry Bruckheimer is teaming up with the folks at Viacom Inc. and MTV to create a forum for interactive storytelling like [...]

BOSTON (Reuters) - “w00t,” an expression of joy coined by online gamers, was crowned word of the year on Tuesday by the publisher of a leading U.S. dictionary.
Massachusetts-based Merriam-Webster Inc. said “w00t” — typically spelled with two zeros — reflects a new direction in the American language led by a generation raised on video games [...]