International Front = Success
Okay, so the formula may be slightly more complicated. However, marketing authority Seth Godin attributes some of the most basic needs and desires in our culture to a handful of savvy marketers. Connecting some of our very basic desires as humans to products and services is what marketing is all about. It’s all about the use of the =:
Tiffany’s = Love
BMW = Respect
Barrak Obama = Hope
If you can’t create a need for your product, just connect your product to an existing desire.
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