Command and Conquer 3 tournament
Game: Command and Conquer 3: Tiberium Wars
Publisher: Electronic Arts
Client: GameSpy Arena
Sponsorship from Dell on this Command and Conquer 3 Tournament page made for a compelling call to action for gamers. This promotion led to a spike in downloads on fileplanet, allowed one bad-ass gamer to take home a fully loaded Dell XPSTM 720 gaming system, and led to gloating rights for many involved.