NBA Live 07 tournament
Game: NBA Live 07
Publisher: Electronic Arts
Client: GameSpy Arena
Charged with the task of creating a unique application form for the NBA Live 07Tournament, we decided to use the look and feel of the sport’s fan experience. In this way we showed gamers that by joining in tournament play they could move from the stand onto the court. Evoking the excitement of game night, this application form increased community interest in the NBA Live 07 by 50%.