Traffic Engine site design
Traffic Engine is a start-up Search Engine Marketing (SEM) technology company located in Irvine, Calif. They offer best-of-breed solutions that help advertisers expand the visibility of their brands, target new markets, and generate maximum return with their ad budgets. Their industry-leading “SMarT” search marketing platform provides relevant revenue data and controls to optimize campaign management. They also serve the flip-side of the SEM coin, the ad-serving publisher, providing them tools to make the most of the ads being served on their site.
International Front was challenged to create a consumer-facing website in support of the post-development launch of their SMarT platform and the extension of their product offerings. We defined the communication challenges that faced Traffic Engine, offered objective solutions that sought to differentiate them in the marketplace, and solidified their brand and messaging. International Front authored the entire site content (visuals, copy writing, diagrams), created nomenclature where appropriate (including the “SMarT platform” label for their web-based marketing tool), organized their product offerings based on a user-centric point of view, and created an accessible, attractive and effective website.
The site has proven exceptionally useful in drawing new clients into the Traffic Engine portfolio. Visit the Traffic Engine.net site here.