Unreal Tournament 3 Beta promotional minisite
Game: Unreal Tournament III
Publisher: Midway Games
Client: FilePlanet
Bathe in the Blood of your Enemies! We designed a promotional minisite for FilePlanet in preparation for their highly anticipated release of the Unreal Tournament 3 beta. One of the most successful FilePlanet demos ever, this project captured the heat-pounding, gut wrenching excitement of a world torn in battle.
In additional to impactful design and ease-of-use, a critical requirement of this promotional minsite was search engine optimization; the site had to be designed and produced to encourage organic search traffic from Google, Yahoo!, and others. Unique visitors derived from search engine traffic was a key contributor to this program’s success.