UPLIFT CORPORATE IDENTITY
We recently had the pleasure of working with Uplift, one of the fastest growing companies in the search advertising industry. Uplift’s communication challenge was to introduce a cohesive brand platform that would encompass their current brands (Uplift Advertising, Uplift Parking, Uplift Exchange, Uplift Search) while being flexible enough to grow as their business expands into new markets. The task was further compounded as their different businesses spanned B2B and B2C audiences.
Our proposed solution creates a strong synergy between their different identities, with each well differentiated within the whole. Uplift now has the flexibility to pursue business opportunities as a multifaceted network or as smaller individual products.
