Vampire: The Masquerade marketing program
Game: Vampire: The Masquerade - Bloodlines
Publisher: Activision
Client: IGN Entertainment
It can be difficult to develop interest in a game that has been released for three years. We worked with the IGN Entertainment marketing team and a very sexy vampire to develop this membership renewal promotion for Halloween. This promotion increased community awareness of the game and downloads to a level that had not been experienced in over two years. Membership renewal skyrocketed in the month of October and there was a standing ovation for the promotion at FilePlanet.