Digital entertainment industry
Ready to launch your next title? We’ve got your back. International Front is your game industry marketing specialist, having worked with, and for, some of the biggest players on the block. We are advisers in new, emerging, and traditional methods of connecting you with your best players. We apply results-driven strategies to build awareness, increase market share, and deepen your relationship with your audience.
The game industry is it’s own beast
(and it wields a spiked mace +4)
Your challenges are unique, and we can help. When is the best time to launch a site in support of a new title? As early as possible? As it goes into alpha? How about e-mail collection? What is the best communication plan for the launch of an adult-oriented MMO verses a platformer geared for tweens? Should you segment your messaging by recency? How frequently they visit the site or post to the forums? Their ‘value’ based on micro-transaction history in your store? Permission level and engagement? Is a teaser site a better way to go if it can launch 3 months ahead? What are appropriate goals to set for a microsite that speaks to a specific niche of your core audience?
We work with you to develop your unique brand story that informs every customer relationship decision you make, from language choices and visual assets to launch strategy to post-purchase communications and community building. We then take that story to develop and execute top-tier marketing solutions that delight your audience and exceed your expectations.
We are: Interactive storytellers.
When it’s done right, everything you do strengthens your story and builds the relationship with your players. It requires discipline. It requires vision. It requires buy-in from everyone on your team that directly and indirectly interacts with your players.
We know your audience, we speak their language.
Players can smell a rat, and they know authenticity when they see it. How you deliver your message can be even more important than what you say. We’ll help shape the dialogue with your audience that builds increasing levels of trust.
We play the games.
Ok, we admit it. We’re gamers, and our love of games powers our passion for the work.
How can we help you make your next title a success?
Contact us to learn more